It never fails. The blank stares. The awkward silence. The head-scratching and thinking-face expressions as the client ponders how to answer questions about messaging, copy, and content.
Because you see, the number one, biggest thing I see clients struggle with on their web design & development project is getting their content created.
Because creating and crafting high-quality content is really freaking hard.
Most times they’re perfectly ok with following creative direction and matching what they want to a designer’s recommendations.
The look and feel of the site is a lot easier to communicate.
They almost always know what the basic features they want, the colors they want, and the example sites that inspire them.
But when it comes to content and how to communicate the message on their new website it’s like coming to a complete and sudden stop, like they crashed into a wall.
Because the content on the page is what makes the magic happen.
But don’t be mistaken – content is not just copy. Content is images and photography too.
It comes as quite a shock to some that the images they took on their iPhone aren’t good enough to sell their business online.
Read the rest at the link in my bio or go here: https://rbrr.co/site-content-ig?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com
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